We are the only organisation specialising in training and supporting Digital Champions. Digital Champions are an essential part of any organisation's digital transformation.
Digital skills are essential for channel shift
Today the drive for digital transformation has never been more critical. Increasingly more has to be done with less. But where 1 in 5 people are without basic digital skills, there remains an ongoing challenge to fulfil an organisation’s digital ambitions.
Did you know?
It costs just 9p to transact with a customer online compared with £8.21 for a face to face contact. (*SOCITM 2016)
Digital skills are life skills yet…
There are around 11.5 million people in the UK with limited or no basic digital skills. (Lloyds Bank 2017)
2 out of 3 people (68%) who aren’t using the internet say nothing can motivate them to get online. (Lloyds Bank 2017)
26% of beginners do not use their digital skills without ongoing support. (Citizens Online 2015)
Make it personal
Learning digital skills isn’t something that’s learnt once, like riding a bike. Most people need ongoing, tailored support. The growth in mobile technology is transforming the way we can engage people with digital skills. No longer do people need to be confined to expensive classroom teaching. There are many more cost effective ways to engage people with digital in a way that suits them and their lifestyles.
How people want to learn digital skills
In the right location for their needs
Delivered at the right frequency for them
At the right learning level
A new threshold of possibility
Ultimately people make technology work for other people, particularly for beginners and those low in confidence. These people are Digital Champions. They may be staff or volunteers, friends and family members. They are already interacting with the people you want to deliver better digital skills to. They can pass on skills in a responsive and empathetic way. For Digital Champions there are also life-changing rewards - developing their own skills, meeting new people, improving their own wellbeing and professional development are just a few.
Benefits for Digital Champions
81% said getting satisfaction from helping others is top motivation
70% added skills and experience to their CV
80% gained confidence
Digital Champion support works
A supported Digital Champion model can give your organisation the capacity and capability to deliver your digital strategy. It is a low cost and sustainable approach to digital participation. Digital Unite has been working with organisations like yours and their Digital Champions for 22 years. We know it works.