When it comes to engaging people with digital technology, motivation has been a steadfast and stubborn barrier. This has been reflected in research many times over. Indeed, last year’s UK Consumer Digital Index from Lloyds showed that, of the 4.1 million people in the UK who are offline, three million (75%) had no interest in understanding the benefits the Internet can offer. Nearly half (47%) said that ‘nothing’ would get them to go online
2nd May 2020